What in the world is a ghostwriter and why do I need one for my business?
The answer is simple. Ghostwriting can bring…Sales!
But, hold the horses…
Let me ask you a question.
Do you have the time or ability to write your content?
This is the hard part. Creating a book or ebook and even a blog with strong engaging content that most folks can relate to is the key to success. Don’t let yourself make the mistake in doing something yourself and create materials that are downright boring. or even worse, sloppy messes of typos, bad grammar and such! This will spell doom for you and your business and bad reflection on you and your business.
Writing books, content and messages the “DIY” way can add up to being one big fail. Sorry to be so blunt but this is the real deal.
Sloppy, misguided content can say volumes about your company. This type of written content can leave your visitors confused and disappointed.
What is the best solution?
Hiring a professional ghostwriter. A GOOD and EXPERIENCED ONE.
Finding a ghostwriter isn’t a problem. There are thousands of so-called ghostwriters who will do the work cheap. The real problem is finding one that is truly good at what he/she does and one that understands you. A good ghostwriter must be a good fit for you.
But the hard truth is most of these CHEAP writers could leave you in a very vulnerable position.
Why? Because, bad writing is bad writing. Plain and simple.
You’ve heard the old saying…
“You can put lipstick on a pig…but it is still only a pig.”
In book writing, you do GET what you pay for. Don’t risk your reputation or your company’s reputation on cheap bad writing. You will regret it. Customers are looking for a solution to their problem. They want to know they are dealing with a solid company that has the answer. Bad writing can send the wrong message, project the wrong image and you will lose customers all around.
Hire an experienced ghostwriter that will listen, work well with you, and find your voice and tell your story. A good ghostwriter is like a great actor but only better and I’ll tell you why.
A ghostwriter has the difficult task of playing you as the lead role and at the same time writing the actual lines in your voice. This is equivalent to driving in the dark without headlights. If you don’t know what you are doing it could be a treacherous ending. A good ghostwriter can drive through the dark and deliver your story and message in a wonderful book that will shine light on your company and life.
Hiring a good ghostwriter can do other incredibly great things such as:
Save yourself tons of time
Help build your brand faster
Help in SEO (search engine Optimization)
And show the world your authenticity.
Your authority of what you do is important in your business and customers love to know they are dealing with the person who has the answer to their problem. Convince them that you are the answer and they will react. Showing the world your expertise by using a professional ghostwriter will shine the needed light on you and your business to generate increased business and sales for a very long time!